For those who make it all possible. The advertising business relies on advertising businesses. The Business Leader of the Year Award recognizes a business leader or entrepreneur who has the greatest impact on the Birmingham advertising community and the field as a whole.
For those who know how to make it happen. Account executives, sales representatives, project managers, business owners, public relations executives, media planners, production/traffic managers. Account service is the art of making projects run smoothly and the magic of making it all invisible. The Account Services Award recognizes a great artist and magician.
For those who bring the message to the masses. Media buyers, media planners, media managers A well-conceived and well-produced message means nothing if no one ever sees it. The Media Planner Award recognizes an agency or external media professional who finds the medium to reach the right eyes and ears.
For the newsmakers. Public relations is the art of communicating in different ways to different publics and getting them all to spread the word. The Public Relations Award recognizes an in-house or agency public relations professional who best represents the client’s brand in plain language to everyone who needs to hear it.
For those who brings ideas to life. Casting directors, print producers, audio engineers, traffic managers, web developers. Creative product doesn’t spring fully-formed into the world. The Production Award recognizes an individual who takes the brilliant and sometimes grandiose-ideas of the creative team and makes them a reality.
For the social media professional. Social media has become a part of every client’s strategy. The Klout Award recognizes the social media professional who has best delivered on their social media expertise for clients large and small.
All sales roles within the ad community. A good sales pro will make or break your day. They have to carefully balance negotiations of setting expatiations and delivering results for clients. This requires the participation of a half dozen different disciplines with a dozen different needs, speaking many different languages. The Sales Person of the Year Award recognizes an individual who excels at communication, diplomacy, organization, and keeping all parties happy.
For the unsung heroes. Young minds and fresh ideas make things happen. The Junior of the Year Award recognizes a junior or assistant staff member who has made the most impact for the least credit.
For those with plenty of growth potential. All of advertising’s great professionals started out as promising students with great potential and no idea what they were getting into. The Student of the Year Award recognizes a local university or college student studying marketing, advertising, design communications, journalism, or another advertising-related field.
For those who have served AAF Birmingham. AAF-Birmingham can’t serve its members without the help of its members. The Ann Halpern Service Award recognizes an individual who has demonstrated exceptional social responsibility in the community and exceptional service to AAF-Birmingham.